New College Competition Will Support Future Dairy Messaging

Michigan’s dairy checkoff says a new collegiate marketing competition will help drive future outreach projects.

Ryan Makuch with the United Dairy Industry of Michigan tells Brownfield students at Grand Valley State University, Michigan State University, and Western Michigan University were challenged to build trust and increase dairy sales with Generation Z consumers, those born between 1997-2012.

Read the full article from Brownfield Ag News: https://bit.ly/3LhYuaL