Elite University of Michigan Female Athlete Begins NIL Partnership with UDIM

(Okemos, MI November 10, 2022) The United Dairy Industry of Michigan (UDIM) is excited to announce an NIL partnership with University of Michigan track & field sprinter Ziyah Holman. Holman has partnered with UDIM, under the Conquer with Milk brand, to support Michigan dairy farmers by sharing the astounding impact dairy has contributed to her success in her sport and the classroom.      

First Team All-American, three-time Gatorade Player of the Year, and Team USA representative are all earned results of the hard work and dedication put in by the track & field sprinter. Holman is a junior studying political science and business. “If I had to pick my favorite dairy food, it would definitely be cheese,” says the Maryland native. “But as an athlete, my go-to fueling snack is yogurt. The protein I get from yogurt provides a great source of energy for me to run my best.”

Educating current and upcoming athletes, as well as teens and young adults, on dairy’s role in an active lifestyle is a priority at UDIM. “We are excited about this partnership with Ziyah,” says Dwyer Williams, UDIM CEO. “This opportunity will allow her to engage with fellow athletes, collegiate peers, high school students, and consumers alike through her social platforms on the nutritional and physical benefits of dairy consumption. This truly encompasses our mission in working on behalf of Michigan dairy farmers.”

About UDIM: The United Dairy Industry of Michigan (UDIM) is dedicated to serving Michigan’s hard-working dairy farm families and promoting Michigan’s locally produced dairy products. UDIM is the umbrella organization for the American Dairy Association and Dairy Council of Michigan. These non-profit organizations provide dairy product promotion and nutrition education services on behalf of their funding members.  

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