Milk is Local Campaign
When I was approached last fall to do a “Milk Is Local” campaign that would feature a radio spot and billboard, my thought was, “Sure, I’ll help,” never realizing the impact it would have on the local community.
It was a neat opportunity to tape a radio commercial. It took eight takes for me to get it right and a few shots with the camera. I never think twice about what I’m doing it for or the celebratory status I could get from it, it’s always how can I help and have a positive impact on the dairy industry.
Well the ads went on the radio and the billboards went up along the highway and again I never thought twice about what I had done … until it started coming back to me. It was so funny to hear from the people that would tell me they heard my commercial. Some would say, “I just drove by her house,” or, “She was just in school,” or even, “I know her!” People told me they flipped stations through commercials and when they heard my name or voice, they stopped.
When I heard these things, I realized that I did have an impact on our local community. Maybe they thought twice about what our family does for a living or maybe even picked up another carton of milk on the way home.
As for the billboard, because it was not as close to home, not as many people saw it. My uncle passed away this last week and we had to drive to Rockford to the funeral home and my kids saw it in the car and shouted, “Mom, I just saw your billboard!” My parents pulled over the next day on the side of the road to take a picture of it. Sometimes what most people think of as being a celebrity, I just think of as doing my job!