Hear From Your Peers

Hear from a fellow farmer who recently used a dairy promotion grant to host a 5k run in their community.

Q: What are some things that made your event successful?

A: Having Mootilda attend the event, having a refrigerator/cooler to keep the dairy foods cold and selecting a high-traffic area for the dairy booth. It also helped to get the milk from a local store and display the signs that informed attendees that the milk was produced by local farm families.

Q: What are some of the resources you requested from UDIM that helped make your event a success?

A: A Milk Means More tablecloth, promotional handouts, promotional giveaways from the 5k toolkit.

Q: What are some of the comments you heard from attendees at the event?

A: I can’t tell you how many people thanked us and were grateful for the awesome recovery drink after running the race. The promotional items were also a huge hit with attendees. The teenagers especially loved our booth for the chocolate milk recovery drink and the cool giveaways.