Behind the Headlines: Ethical and Socially Responsible Communications
The presentation will focus on navigating the challenges of professional ethics with a road map to responsible communications, even if evidence conflicts with personal beliefs; including tips on translating science into sensible sound bites and creating messages that resonate with consumers in a wide range of outlets from television to social media to consumer communications.
- Understand the mindset of today’s consumers behind the headlines
- Employ effective communication strategies that resonate with fact-resistant consumers
- Complete a review of the professional code of ethics through case study analysis
Presenter: Kathleen Zelman, MPH, RD